Marketing Brochure Printing

How will you get the attention of your audience? Your visual appeal is important to draw your reader in. Get visual appeal in your marketing brochure printing by using our printing templates and design. To maximize your readership build an eye-catching design that directs the reader through the entire piece and clearly directs them to your call to action. The eye naturally goes from left to right and then top to bottom. Concentrate on this flow when you are piecing your information together. Include valuable information worth reading and communicate effectively with clear and concise points.

There are a few key things to think about when designing and creating online print marketing brochures.

• It’s imperative that your message is displayed and distributed properly.
• Your marketing brochure printing is only effective when you actually get your message into the hands of your prospective audience.
• Start by discovering where your customers are likely to pick up your color marketing brochures.
• Display your marketing brochure in a restaurant, in a display rack at your office, or hand them out in your store
• Always keep your message brief.
• Highlight benefits in an engaging way with concise descriptions.
• Use your words and images to intrigue your customer to draw them to your product.
• Know what printed piece works best for your message.
• Different print media pieces serve different purposes.
• Use our brochure ideas, tri fold template, case studies, design samples

Even if you have your marketing brochure printing in the correct venue, visibility is just as important for getting your piece noticed. If you can’t see them nobody can find them. All your design and creative efforts are lost. Make sure your colorful digital or offsetbrochure is easy to see and access.

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 500 / $172.00

 1,000 / $207.90

 2,500 / $282.90

 5,000 / $433.56 

 10,000 / $732.74

MAGAZINE PRINTING EXAMPLES

 

When it comes to any type of advertising, customer engagement is key – consumers who are genuinely interested in promotional messages are more likely to make a purchase. This is why so many companies prefer to engage consumers with magazine printing. Brands can use magazines to both entertain and inform perspective clients. ·         Articles should be topical and provide value to readers, but companies can also incorporate their products and services into printed color magazines as well. ·         For example, a firm that provides marketing services could create a printed magazine that shows how certain companies promote their products, while also making the reader aware that the sponsor offers these services.PrintingCenterUSA offers brands a number of options for their magazine printing projects. We provide our clients with a number of cost-efficient solutions that enable them to create the perfect magazine for business If you’re looking to create your own magazine, check out the examples below. This will help you better plan your magazine and may provide inspiration for your own design or layoutOther Printing Examples.

Catalog and Booklet Tips to Grow Your Business

PrintingCenterUSA is an industry leader for Catalog and Booklet printing. We specialize in quantities of 10 to 3,000 short run, small quantity, high quality color digital and offset catalogs and booklets. We offer 2-6 day printing service and overnight to 3day shipping anywhere in the USA.

• Our most popular booklet and catalogs are 8.5 x 11 printed with high quality color and/or black and white. We also offer 8.5 x 5.5, 4.25 x 11 and 6 x 9 sizes. We have a Large selection of papers to choose from.
• Our most popular Catalogs and Booklets are 8 to 64 Saddle-Stitched pages. We print up to 96 Saddle-Stitched Booklets. You can call, chat or submit a custom quote for pricing on more pages and different sizes.
• We also offer Wire-o, Spiral and Perfect Bound Catalogs and Booklets which you can have many more pages, up to 1” thick.
• With our Direct Mailing Services, we’ll save you time and money by addressing and mailing your  printed catalogs.

To get more of your customer’s attention you might want to try:

• Add our high luster UV coating on your Cover Weight Covers
• Add QR codes to your catalog free with PrintingCenterUSA.com (explain)
• Personalize and customize your printing catalog and booklets by adding Variable Data and Imaging on your covers by inserting names, personalizing copy and varying colors and images
• We can also insert # 9 remittance envelopes into your saddle stitched catalogs and booklets.
• If you would like, we can print 6 x9  and 9 x12 Catalog Envelopes and insert and mail your catalogs or booklets.
• Check out our website for Free Catalog Templates, Ideas, Details and Videos

At PrintingCenterUSA we specialize in high quality, fast turnaround for your catalog and booklet printing and mailing services. Don’t forget to call PrintingCenterUSA for your next short run catalog or booklet printing job. You’ll be glad you did.

PrintingCenterUSA is your one stop online USPS-EDDM-Every Door Direct Mail-Expert.

USPS Every Door Direct Mail, is commonly called EDDM Printing or EDDM Retail, is a new USPS direct mailing program. USPS Every Door Direct Mail (EDDM) is the new way to: Target a location without an address list Reduce mail preparation costs Send out local or national campaigns Market your product, service, idea, store openings, sales, or other major events. Build more traffic, increase revenue and find a new prospective customer base by marketing to every household in the local target mailing routes you request. The USPS Every Door Direct Mail Program allows you to mail flyers, brochures, coupons, menus, store maps, oversized postcards, saddle-stitched catalogs, booklets and more for as low 14.5 cents per mailing piece delivered with the day’s mail to every household by carrier routes. You get First-Class Service at the lowest available USPS Standard Mail Rates. EDDM printing eliminates the cost of a mailing list and printing specific names and addresses on every single EDDM printing piece. Click on the EDDM Retail and Business tab above to learn more about how we can help with EDDM Retail and Business.

Variable Data Printing and Imaging

Businesses that send postcards, brochures, newsletters and sell sheets to prospective clients have found success using variable data printing and imaging, which is a printing technique that enables brands to produce color printing materials with specialized information. This could include specific names, marketing messages, photographs and merchandise, depending on the needs of companies’ marketing campaigns.

Specifically tailor your copy, images and colors to appeal to customers and better engage readers. Any document with text or images driven from a database is “variable data printing” (VDP). Vary text, photos, designs, offers, colors and more on your single page brochures, postcards, magazines and other booklets.

With VDP you have the ability to use what you know about your recipients to craft a message that is personalized and unique.  Many businesses, organizations and schools have gathered this information using PURLS and increased ROI and response rates.

Insert names

• Personalize copy, colors and images
• Each piece is different, based on variables: EX: customer’s characteristics, past purchases, gender, income..
• Personal, timely, and persuasive
• Insert photos, directions, contact information
• Vary your merchandising mix corresponding to demographics, psychographics and purchase behavior.

Variable data printing enables brands to reach consumers with messages made for them, which has been proven to boost return on investment and response rates in print marketing initiatives. Companies can cut through generic messages with their own highly personalized ones and make customers feel more appreciated with variable data printing

 

Printing Social Media KPI’s

I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators?  And here is my answer. What are your success factors on Social Media besides selling a product? Tell me what your printing company wants to accomplish and I’ll explain how to measure KPI’s. This is a common problem with companies and small businesses. They’re using Social Media for all the wrong reason and that is why they can’t come up with measurable KPI’s.

Success Factors

Match your success factors to an actual metrics and behaviors that you can measure using KPI’s. For Example, if you’re trying to measure engagement, then what is the KPI you want to track? Is it comments, likes, retweets, shares, or clicks? Try these few KPI suggestions based on common Social Media success factors.

• If you want measure brand awareness, a couple of KPI’s to measure such as reach, and exposure. Who’s receiving your message and far is it spreading?
• If you want brand engagement, look at retweets, comments, replies, shares, and likes. How often are people participating or talking about?
• Do you want more traffic to a website, track URL shares, clicks, and conversions? Are people from social media going to external site and what do they do when they’re on the website?
• Is your goal to increase brand voice or popularity, then track your competition. How is your social conversation around your industry or product about your brand?

So, my long answers to a short question; what are Social Media KPI’s? Come up with measurable success factors and you’ll be able to measure your printing company’s social media success using KPI’s.

Everyone Loves Offers.

I recently had a chance to try out FaceBook’s new offers for Local Small Businesses. If you don’t know what it is; it’s FaceBooks way of give back to the small businesses around the world. If you have a small business that is using FaceBook to build your barandawarness or simply trying to sell products, this might peak your interest. Offers are available in limited number of local business Pages. Don’t worry if you don’t have it yet; FaceBook plans to roll it out soon to every small business’s page.

Get Started.

1. Click on Offers from the time line page where you can pick Event, and Question.
2. Upload a photo that represents your brand or offer.
3. Type in your offer for example “Buy one meal over $10 and get a free desert.”
4. Select an expiration date
5. Add your terms and condition of the offer and if there is a limit to the number of claims.
6. Click Preview before posting to your wall.

 

How does a fan claim their offer? Easy! Once they click Claim Offer an instant email is set to their inbox telling them how to redeem the offer. “Take this email to the company and show it to the staff. Print the email out, or just show it from your phone.”

Social Media Quick Tips: Listen to your followers when creating content for your company’s social media.

I know you’ve heard this a dozen times; listen to your followers to create your content for your Social Media. What does it really mean?  I’m going to share a couple of quick pointers that will help your company start creating an engaging social experience; by listening. Post Content that might not be related to your industry.  We’re an online printing company and yes we post content about printing but we also try to have fun and create content that our followers will share, comment and like. The key is share content that gets the audience excited to visit your page more often and engage with you. So, when you do post discounts, special offers or link to your website they’ll actually receive it and be more likely to click.  Try asking questions that aren’t related to your industry, share pictures, or post motivational quotes. Next, observe the results and track them; how many likes you get from a picture, what type of questions are getting results, and what posts are getting your audience to comment.  Paying attention to the small details can dramatically change your social community. Timing  When is the right time to post? Your followers will dictate when it is the best time to post, that is why it’s important to listen once again. Try different times of the day to see when your audience is accessing their Social Media. Post in the morning, midmorning, afternoon, and evening to analyze what times are getting the best response. Remember each day of the week and weekends will vary when your audience is using social media. Ask Don’t be afraid to ask your follower. Try posting; Leave us a comment, please share post,  Like this post if you agree or ask the question; what do you think of the content that we’re posting? Remember every fan is different but if you listen and analyze… you’d be amazed at the engaging social media community you’ve created. And over time they’ll return the favor and buy your product.

MAGAZINE PRINTING ATTRACTS ENTHUSIASTS

Recreation Magazine Printing Case Study Informing Montana Bow Hunters The Montana Bowhunter Magazine features stories, reports and photography of bow hunting in the Montana region. Magazine Objective: Starting out as a black and white newsletter thirty years ago the Montana Bowhunter is now a full color thirty-page magazine. The magazine features, short stories, hunting law updates, and advertising. To grow the magazine to where it is today, the association needed to bring in advertisers. The companies that advertise in the magazine have a personal connection to the sport of bow hunting and their product and services appeal to the readers. The magazine is distributed to local sporting good stores and mailed directly to hunters that are members of the Montana Bowhunters Association. Over the years the Montana Bowhunter has become a reliable source of information for hunters across Montana. The magazine is printed four times a year. Results and printing description The magazine is a 36 page final size of 8.375 x 10.875 Paper stock: white 80# House Book Gloss They have already had great success and increased readership. The Montana Bowhunters Association says, they hope to add more pages to the magazine as the popularity continues to grow.

CATALOG PRINTING HELPS INCREASE UNIVERSITY ENROLLMENT

Education Catalog Printing Case Study Louisiana State University used full color catalog printing and boosted fall enrollment. Catalog Objective: Louisiana State University Continuing Education Course Catalog increased fall enrollment. Director of Education Van Reed says in 2009 the university decided to print their first full color catalog. The results were amazing. In the past, the school printed a black and white catalog to save money but received little response from students. By adding a full color to the mix, enrollment increased. Reed says by incorporating colors and changing paper stock to a glossier look students were intrigued and picked the catalog up. The inside of the catalog provided information about the different courses during the fall. Colorful pictures were used to give the classes a visual look. The catalog could be found on campus or around town. Reed says: “ Adding a little color to your catalog goes along way”. Quality is important when you are trying to get a message across. People tend to judge you by the look of your marketing pieces. Make sure you are getting quality materials to truly show of your school or business. Results: The catalog was such a success that the university printed another catalog the following year and doubling the number of printed copies. Printing Specifications Catalog 8 page 8.5 x 5.5 Cover, White 80# House Book Gloss Inside, White 80# House Book Gloss